Movemint today announced the launch of its embedded personalization technology to the banking sector, giving financial institutions (FIs) the data-driven tools to instantly scale loans, deposits, and service offers. After years of serving credit unions, the platform now enables any FI to create campaigns that drive engagement by presenting personalized experiences to consumers.
Stan Viner, Financial Industry Veteran and Strategic Advisor, said, “Financial institutions are competing for customers alongside national banks and fintechs that have raised expectations for personalized experiences. Movemint brings capabilities that have traditionally been available only to much larger organizations, enabling banks to deliver timely, relevant financial offers and provide the relationship-focused service that sets them apart.”
Movemint’s market expansion comes as FIs look for additional ways to streamline the path from marketing to activation and deliver customized and timely experiences to consumers. With direct integration into existing internal and external systems, such as their core, digital banking or contact center, the platform automatically presents product offerings to customers that are tailored to their unique situation. It allows customers to redeem preapproved offers, open new loan and deposit accounts, and/or apply for loans in the channel they are already using, reducing friction, minimizing risk and improving conversion across channels.
Brian Bodell, CEO of Movemint, said, “Financial institutions are the lifeblood of their communities. They know their customers and businesses better than anyone and provide the best service and rates in their markets. Movemint has proven over the last 15 years that they can drive hundreds of millions of loan and deposit growth to FIs by seamlessly embedding personalized offers for both existing and prospective customers. As the statistics clearly illustrate, turning an FIs data and channels into revenue engines is critical as FIs are in fierce battles with neobanks, fintechs, and big banks.”
Movemint’s platform can meet surging bank demand for personalized digital experiences that boost engagement, deepen relationships, and drive measurable growth. Combining actionable intelligence, automation, and performance insights, Movemint delivers the right offer at the right time across every touchpoint while banks retain full control of the customer experience.
Bodell continued, “Financial institutions are increasingly competing with dealerships, online lenders, national banks and fintechs for the same customers. Movemint transforms a bank’s digital banking, branches, contact centers, and existing marketing channels into a coordinated growth engine, surfacing relevant financial products in real time.”
About Movemint
Movemint is an embedded personalization platform that helps financial institutions drive deposits, loans, and non-interest income growth through highly tailored experiences. Integrated into a financial institution’s existing systems, the platform supports coordinated engagement across branch, contact center and marketing channels. By connecting intelligence, automation, and performance insights, Movemint enables institutions to convert engagement into measurable outcomes.
For more information, visit www.MovemintTech.com or connect with us on LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260825002141/en/
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